VIP - Social Networking

Social Networking – How To (Overview & Instructions)

This page shows you how to use social networking to grow your society, attract members, find support, and reach the world from home.

Step 1: Tools You Need

Make sure you have:

• A computer (or laptop/tablet)

• Internet access

• A society email account and a personal email account

These are your foundations for all online networking.

Step 2: Set Up Your Core Social Accounts

Create free accounts on:

• Facebook

  • Personal profile

  • Groups (for your society/community)

  • Pages (for your society, programs, or brand)

  • Consider more than one account/page, as accounts can sometimes be blocked.

• Twitter (X)

  • For quick updates, opinions, and links to your content.

• YouTube

  • For videos, teachings, updates, and recorded webinars.

• LinkedIn

  • For professional networking, partnerships, and credibility.

• Local Classified Ads

  • Kijiji.ca, Craigslist, and similar sites

  • Use these for local promotion, events, hiring, and offers.

Step 3: Why Social Networking Matters

Social media allows you to:

• Market globally from home

• Use low-cost or free advertising

• Promote your:

  • Website

  • Events

  • Programs

  • Memberships

  • Merchandise

It’s one of the easiest and best ways to:

• Grow society membership

• Build support and alliances

• Develop political and community associations

Want to save animals or protect habitat in another country?
You can connect directly with people there and fund them—social media makes it possible.

You are part of a global mastermind group in one of the most exciting times on Earth. Build your networks as large as you can:

• Invite people to your groups and pages

• Post regularly

• Advertise for free for:

  • Staff

  • Volunteers

  • Help

  • Funding

Step 4: Quick Ways to Work Social Networking

To use your time efficiently:

1. Watch the video at the top of this page

   • It shows systems to be online as little as possible while getting maximum results.

2. Consider assembling a team

   • A small team can promote online for you full-time.

   • They can manage posts, comments, messages, and outreach.

3. Paid Ads (Optional)

   • You can spend money on advertising, but it is not required.

   • Start with free methods first.

4. Combine Online with Real-Life Promotion

   • Use social media to support:

     • Door-to-door outreach

     • Events

     • Speaking engagements

   • If you pay commission-based sales or outreach staff, they cost you no upfront money (aside from basic marketing materials).

Step 5: Use Your Network of Support

You are not alone:

• You can ask us or other graduates for:

  • Ideas

  • Strategies

  • More efficient ways to market and grow

• Take advantage of:

  • Shared experience

  • Connections

  • Places where we can get excellent deals on printing, materials, and services

Summary – What To Do

1. Get a computer, internet, and email accounts (personal + society).

2. Set up Facebook, Twitter, YouTube, LinkedIn, and local classifieds accounts.

3. Use social media to promote your website, events, programs, and memberships.

4. Build large groups and pages, invite people, and post consistently.

5. Watch the training video for time-saving systems.

6. Optionally build a team and/or use commission-based promoters.

7. Lean on fellow graduates and associations for ideas, support, and better costs.

Use social networking intentionally, and you turn the entire planet into your potential community, support base, and marketplace.

10 Test Questions — Social Networking

1. What basic tools do you need before you start social networking for your society?
   a) Phone only
   b) Computer (or laptop/tablet), internet access, and both society and personal email accounts
   c) TV and radio
   d) Printer and fax machine

2. Which of the following is NOT listed as a core social account to set up?
   a) Facebook
   b) Twitter (X)
   c) YouTube
   d) TikTok

3. Why might you consider having more than one Facebook account or page?
   a) To confuse followers
   b) Because accounts can sometimes be blocked
   c) To pay more in ads
   d) To hide your identity from everyone

4. What are local classified sites like Kijiji.ca and Craigslist used for in this system?
   a) Only buying personal items
   b) Local promotion, events, hiring, and offers
   c) International banking
   d) Legal filings

5. What is one major benefit of social networking for your society?
   a) It replaces the need for a website
   b) It allows you to market globally from home using low-cost or free advertising
   c) It guarantees instant wealth
   d) It removes the need for real-life events

6. Which of the following can you promote through social media according to the text?
   a) Only personal opinions
   b) Website, events, programs, memberships, and merchandise
   c) Only political campaigns
   d) Only local news

7. What is recommended before spending money on paid ads?
   a) Avoid social media entirely
   b) Start with free methods first
   c) Hire an expensive agency immediately
   d) Only advertise on TV

8. How can a team help with your social networking?
   a) They can replace your society
   b) They can promote online full-time, managing posts, comments, messages, and outreach
   c) They only handle finances
   d) They only work offline

9. How can commission-based sales or outreach staff be cost-effective?
   a) They require large upfront salaries
   b) They cost no upfront money aside from basic marketing materials, as they are paid on commission
   c) They work for free
   d) They are paid by social media platforms

10. What is the overall purpose of using social networking for your society?
    a) To play games online
    b) To turn the entire planet into your potential community, support base, and marketplace
    c) To avoid interacting with people
    d) To replace all other forms of communication

Answer Key

1. b

2. d

3. b

4. b

5. b

6. b

7. b

8. b

9. b

10. b